Building customer loyalty helps businesses create a fundamental base for themselves. Once a retail store has a good base of loyal customers, they can easily expand from that point.
Here are a few ideas that make Customer Loyalty Programs fun and valuable for businesses and customers.
People no longer fancy prestigious loyalty or membership cards. Everybody is going digital, and a mobile app with membership information or even one’s phone number is enough and preferred to use avail loyalty benefits these days.
Eco-friendly loyalty programs
Support your brand value
Your loyalty program should be an extension of your brand and its popular image. If you are an eco-friendly brand, then the above mentioned example of planting a tree on behalf of every loyal customer is a great way to attract customers.
If you are a premium hospitality service provider, then your target customer would prefer some more of such services, and hence you can offer a free spa session upon collection of certain points or on every 5th visit. Similarly, a brand associated with affordability can offer cash discounts, cash backs, purchase credit, etc.
Associate rewards with what you want to promote
Incentivize customers to give referrals
It is always good to offer something to existing customers to motivate them to speak about your product on social media and in their social circles.
Give complimentary gifts
Everybody likes free gifts. Give gift products to customers on a minimum purchase. This will create brand recall value and also make your customers happy.
Free samples on new products
Keep the loyalty program updated
Offer discounts and deals to customers through emails, social media and SMS
Send product catalogs
Sometimes customers are not even aware of your full offering. Send newsletters to customers or publish catalogs on social media to inform customers. This will increase customer basket size, and help customer return for the things they need.
Send valuable information
Allow exchange of old items for discount against new ones
Many retailers, especially of electronic items, allow their old customers to sell their old items to the store at a good price and use that money to purchase a new item. This offers assurance to customers that they can always find a fair price for the things they purchase with you, and it will also bring the customers back to your store.
Educate customers about the loyalty program
Always educate your customers about your Customer Loyalty Programs through pamphlets, standees, social media, newsletters, banners, etc. This helps them learn how to get the best value out of the program, and builds their affiliation towards your products.
If your products are expensive, you can help arrange for a few finance options for your customers through credit card providers and banks. This will help attract more customers.
If your loyalty program represents the style and preference of your target mareket, for example using fun graphics and content to attract millenials, then your customers will be attracted to be associated with it.
Upfront fee for monthly or annual benefits and discounts
These ideas make Customer Loyalty Programs wholesome. They take care of planning, implementation, promotions and success of loyalty programs.
Check, how many of these you can implement to bring success to your sales story.