With the introduction of customer loyalty software, you have encouraged many customers to make a purchase from your brand and become loyal towards it. However, if you forget to show appreciation in return, it may reduce your customers’ queue in the store. After all, your store is just like another store, without your customers.
Showing some gratitude towards your loyal customers is a great way to increase customer loyalty towards your brand.
Sometimes, you forget how easy it is to make someone’s day. A simple ‘thank you’ note is enough to have a lasting and meaningful impact on a customer. This personal note will create an emotional connection with the customer that they won’t forget.
You should be thanking customers not just around the holidays, but all year round. Examine the reasons behind this line of thinking:
Your customers want to feel valued
A one-way relationship does not let the customer in. Customers feel unappreciated and undervalued when they are always giving and never receiving.
If your customers feel like you don’t care about them as individuals, you will eventually run the risk of directing their sales elsewhere. Simply put, if a customer is choosing to shop with another brand, it is because they are feeling that the company is indifferent to them.
To avoid losing them, you simply need to make the customer feel valued by thanking them for being a part of your brand community.
Thanking customers have financial benefits
If showing gratitude is not enough motivation to thank them, you may include economic benefits.
Keep delighting your customers by offering deals, discounts, promotional offers, and more. When your customers are happy and satisfied, they are bound to come back to your brand. Shoppers are willing to pay more for better customer experience. This simply means that your gratitude has the potential to increase your profitability.
Putting these two points together means that customers want a personalised and emotionally driven customer experience. Therefore, if you’re willing to increase your brand’s profitability, start building a personalized experience for your customers.
Saying ‘thank you’ should be a key component of your ongoing business model.
Now that you clearly know that thanking customers is vital for any business to stay longer, there are many ways to apply what you’ve learned. You only need to find a way that makes sense for your business type, your brand, and above all, your target customers.
In this post, we are discussing five simple ways to start thanking your customers. Read on:
1. Include a thank you note with every sale
Including a ‘thank you’ note is by far one of the easiest and most effective strategies that you should start implementing.
You can thank your customers with text messages or with a handwritten note inside the packaging. It will not just brighten up their day, but also help you and your business standout.
By including a personal message, you are just turning the entire shopping experience into an opportunity that will strengthen your relationship with the customer.
2. Provide customers a value-add content
Value-add marketing is a powerful tool to improve your customer experience and becomes a valuable resource for your not-yet-customers.
You can provide your customers with a learning centre where they can increase their knowledge about the product they have purchased.
Depending on your business type, you can include a pamphlet describing everything about the product and your business. This additional content acts as value propositions that improve your customers’ shopping experience and position your brand.
3. Think of the individual as well as the group
Customers like personalization! This simply means that you need to start thinking about giving individual importance.
You can address your customers by their names in your marketing and post-purchase texts. Else, you can even encourage them to buy a product on the same date of their purchase.
Irrespective of the way you choose, approaching each customer as an individual is a perfect way to say thank you on a deeper and more meaningful level.
4. Include a handwritten letter
In this digital age, you can include a handwritten note in your customer’s package instead of the printed ones, or sending emails, or texts.
Customers feel special when they realize that you especially took the time to sit down and address them personally. This unique way of thanking customers makes the feel touched and pampered. Also, customers receiving this hand-written letter are sure to remember it for long.
In a world that has become obsessed with automation, hand-written letters will help you distinguish your business from others.
5. Organize a ‘thank you’ event
Saying ‘thank you’ to your customers face-to-face, is more impactful than sending notes. Although it’s difficult to call every customer from all over the world, there are smarter ways to do it.
You can thank your customers on a smaller scale as well. Inviting customers to a small event is a great way to show your gratitude, while still delivering an above-and-beyond experience.
Additionally, a gift or bonus discount helps make them feel special and appreciated. This will turn your store visitor into a loyal customer who is likely to spend a wonderful evening at your store, celebrating a milestone of success.
To sum up
If these small gestures can guarantee you customer loyalty, imagine the wonders a combination of thank you gestures can do.. Thanking customers is a significant step for a thriving brand community. Therefore, bringing in best customer loyalty software, like Loyera for the store, will keep your customers happy and make them come back for more.