Effectively Using Retail Store Loyalty Software Solutions during the Holidays

The holiday season is just around the corner, and soon we’ll be in the midst of back to back festivals. No matter which part of the world you live in, the holidays present a lucrative business opportunity to engage customers, drive up sales, and attract new customers. Here are a few suggestions to use your Retail Store Loyalty Software solution to its potential during the holidays:

Host a Special Event

No matter what your retail business is, the holiday season is perfect to get your community of loyal customers together and have some fun! A treasure hunt, a trivia night, or simply a holiday-themed celebration – there are plenty of options to get your customers in the festive spirit. Give away double the reward points, special offers, or freebies during these events. Designing time-sensitive offers is a great way to push up footfall and sales around the holiday season. Make sure you’ve started promoting the event at least a few weeks in advance.

Turn up the Creativity

The holiday season are synonymous with a storm of offers and discounts. So, put your thinking cap on and come up with the most creative offer to engage your customers. Give away unbelievable rewards, come up with social media contests, or simply ask your customers to participate when they visit your store. Outrageous ideas that attract attention will engage customers to interact on the social media will increase word-of-mouth publicity. In order to make sure that existing and new customers take notice of what you have planned for the holidays, you have to scream it out from the rooftops in the most creative way possible!

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Re-Engage Dormant Customers

Segregating customers using your Retail Store Loyalty Software can help you identify customers who have stopped returning to your store. The holidays provide a great opportunity to reach out to such customers and win them back. Based on their purchase history, send them an offer they cannot resist. This could be a product or brand-specific offer, or simply a free gift to go along their next purchase at your store. What’s more, you could even send out personalized emails that talk about new products, new ways to earn points, and other changes that have taken place.

Highlight the Benefits

Finally, the holiday season is a great time to boost the enrollment rates of your loyalty program. Make sure all your online and in-store marketing communication is focused to highlight the benefits that loyal customers enjoy. You could give extra bonus points to existing customers and joining points to those who join the program. Make sure your staff is well trained in explaining the benefits of your retail store loyalty program to customers in a crisp and captivating manner.

In addition to being a great opportunity to increase sales and profits, the holidays provide a perfect setting to increase customer loyalty. With a little creative marketing and efficiently using your Retail Store Loyalty Software solution, you can make sure that both, you and customers, have great holidays! What are some other ways in which you plan to use your loyalty solution during the holidays? Get in touch and let us know!