Conventional wisdom tells us that change is the only constant. But if the said change doesn’t take place timely, it is forced to hasten. The essence of customer loyalty programs has remained nearly the same for decades, centuries even. However, the advent of innovative and modern Loyalty Software solutions is slowly reshaping the very concept of customer loyalty. Let’s find out how.
Card-Free Digital Membership
The days of carrying physical membership cards for each loyalty program are long gone. Members are enrolled using a mobile number or email id, and all activity is saved on the cloud. As QR codes and NFC devices have become the norm, the need to fill forms, get receipts, and swipe a card each time to add or redeem reward points has been done away with. This has given a whole new meaning to secure transactions and ensured that inactive customers are easily engaged again. Since all the information and data is collected and stored methodically, marketing and promotions have also become more effective.
Relevant Rewards and Offers
Trust and Transparency
Last, but not nearly the least, is the enhanced transparency of the process. Innovative Loyalty Software systems have a dedicated portal for end-customers to keep a track of their points, rewards, activity, and thereby, plan their purchases better. In static customer loyalty programs, the businesses had the onus of managing customer activity and record. Today, digital solutions have resulted in a more open and transparent process of earning and redeeming points, which is usually updated in real-time as well. This has elevated customer trust in the program and allowed them to be more involved and engaged.
What are some of the other ways in which new-age Loyalty Software solutions are changing traditional customer reward programs? Have you witnessed this evolution first hand? Get in touch and let us know.