Today, every loyalty software comes with a wide range of tools to help businesses make the most strategically sound decisions. However, those who are new to using a loyalty program for customer retention often risk losing focus. It is rather easy to get lost in the technical jargon and lose sight of what really matters: a seamless customer loyalty rewards program. We bring you four simple and practical tips to ensure that your customer Loyalty Software remains smart, efficient and continues to do your bidding:
To offer your customers a seamless shopping experience, you need to reduce the number of steps that result in credit or redemption of reward points. One of the simplest ways to do this is by integrating the loyalty management software into your PoS terminal machines. The integration effectively prevents the build-up of a parallel rewards system, which needs to be updated and managed separately. Furthermore, it automates the process of crediting and redeeming reward points for customers and provides real-time updates with no time lag, thus, making the loyalty program transparent and efficient.
Collect Relevant Data
In order to offer a wholesome and unified shopping experience to your customers, you should know things beyond their phone number and email. If you don’t know what to ask for, collecting usable data from your customers can be akin to looking for a needle in a haystack. In addition to birthdays, anniversaries and profession, make sure you inquire about their hobbies, interests, frequency of purchase, favorite products, and feedback. All this information will make your loyalty softwareintelligent and help you design relevant marketing and promotional strategies for your customers.
Customer Information Segregation
What do you do with all the information you have collected from your customers? Create groups of customers according to their purchase behavior, product preferences and feedback. This will help you woo them with relevant incentives and discounts, and thereby increase the chances of them availing to the same. Segregating customers in groups will also help you identify the most valuable customers (and reward them appropriately). What’s more, it helps you in the identification of high-potential customers in order to convert them into more valuable ones (by offering the right rewards).
Use your loyalty software to dole out hyper-local discounts and offers. You may also come up with flash sales and limited period incentives for a store in order to increase your market share and brand recall value in a particular area. Location-based offerings, especially for new establishments, are a great way to attract new customers and encourage those who have visited you once to come back for more. Furthermore, they are a great tactic to spruce up sales on a lean day.
There are several other ways to ensure consistent optimal efficiency of your loyalty software, but the above suggestions should be enough to get you started. Remember, a loyalty program software exists to make your customer loyalty program smooth and effortless to manage; and not make the process more complex. With a few creative hacks, you can ensure that your loyalty management program works to fulfill its purpose and gives you attractive returns.