Designing a loyalty management program is no easy feat. But executing and managing Loyalty Programs for Restaurants takes even more thought and requires a sustained effort. Customers frequent their favorite restaurants and cafes not only to get good food but also for an enjoyable experience. If you can find unique ways to elevate this experience, the customers will definitely keep coming back for more.
If you are in the process of designing a customer loyalty program for your restaurant or, already have one, make sure you consider the following points:
Freebies over Points
A restaurant is all about enticing the taste buds through vision, smell, and taste. Your loyalty rewards program needs to be able to do the same. Alongside rewarding regular customers with points, do not forget to have ‘Buy X, Get X Free’ offers! If every eleventh coffee is free or every fifth dessert is on the house – your patrons will see a tangible benefit of visiting your restaurant more often. Free birthday month beverages, upgrades to bigger serving portions, or waiving off home delivery charges are some other ways in which you can inculcate stronger loyalty with your regular customers.
Rewards beyond Freebies
0In the same line of thought, Loyalty Programs for Restaurants can be made unique by offering a variety of rewards on reward points redemption. You can elicit, and incorporate customer feedback and suggestions regarding your dishes, give your regular customers early access to exclusive and limited-period menus, conduct small events for them, or have them on a priority list every time they make a reservation. Since the entire dining experience at a restaurant is crucial, identify the points where you can offer rewards and incentives. The opportunities really are endless!
Make Feedback Valuable
If there’s one thing regular customers really value, it is being heard. And if your loyalty program can somehow find a way to reward them for giving feedback, it’s a win-win. Carry out short after-visit surveys, the completion of which can reward the customer a certain number of points. Or offer them a free beverage in exchange for a chat, the next time they drop in. The value you derive from this feedback will elevate customer satisfaction and increase customer engagement.
Referrals Equal Rewards
Your customers are already providing you with ample free marketing by talking about you to their family, friends, and co-workers. Customer Loyalty Programs for Restaurants can capture this word-of-mouth publicity and make it a rewarding process. Every new referred customer can receive welcome points, as can the customer who has referred them. All you need to do is tell people to send in more customers and earn their free points. The customers, new and old, get free points – and you get a new customer!
That’s only the tip of the iceberg. With intelligent Loyalty Programs for Restaurants, you can design fresh, unique and innovative promotional campaigns to keep your customers engaged. At the end of the day, if your customer loyalty program can relay just how much you value your regular customers and their satisfaction – you are off to a good start!